(#12) Maria Khokhlova: TraceAir, Construction Acceleration, Laser Physics to Moving Dirt on Construction Sites, Resilience, Flexibility, Merging Cultures, Joy Projects & The Power of Deep Empathy.
Maria Khokhlova is the Co-Founder and Chief Product Officer at TraceAir, a sitework intelligence platform for Land Developers and Homebuilders.
TraceAir is the #1 provider of construction site analysis and management solutions for sitework. TraceAir’s cutting-edge technology helps builders save time and money by improving efficiency, and introduces radical transparency into the process while reducing the risk of errors or delays.
Before devoting her work to TraceAir, Maria did a Ph.D. in laser physics, while also running a custom development software studio. She’s now on a mission that goes far beyond empowering land development and construction teams; it’s about positively impacting society at large by providing developers with tools and data to build better infrastructure and communities faster.
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You can watch the interview on YouTube here.
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OUTLINE:
00:00 Start
03:12 Mission
09:47 Real World Example of Construction Acceleration
15:14 Proof of Value
22:30 The Role of Chief Product Officer
23:52 Superpower
27:35 Kryptonite
32:45 5-Minute Hero’s Journey
56:11 The Big Ah-Ha Moment For Construction Acceleration
59:36 The Double Edged Sword of Deep Empathy
01:15:08 Surviving Life & Death Moments Running a Startup
01:32:48 The Importance of “Joy Projects”
01:39:37 Combining the Best of Different Cultures
01:51:45 12-18 Month Focus
02:01:36 5-Year Time Horizon
02:07:27 Remodeling Worldviews
02:10:25 Something That's Happened That Few Believe
02:12:59 Advice for Female Leaders
02:19:43 Critical Hiring Qualities
02:26:27 Career Advice
02:31:46 Working as a Husband/Wife Team
02:35:36 Closing Remarks
Honorable Mentions:
More info on Maria Khokhlova:
Maria got her Ph.D. in laser physics, while running a custom development software studio. As the Co-Founder and Chief Product Officer of TraceAir, she’s now on a mission that goes far beyond empowering land development and construction teams; it’s about positively impacting society at large by providing developers with tools and data to build better infrastructure and communities faster.
Connect with Maria Khokhlova on LinkedIn.
More info on TraceAir:
The team at TraceAir is on a mission to empower the homebuilding industry with best-in-class software and services. For builders who want fast, accurate, 3D topographic data of their sites, TraceAir is the all-in-one solution. TraceAir sets itself apart with its dead simple software, white glove service, and powerful volumetric measurements to help drive productivity and reduce risk on construction projects.
Visit TraceAir on the web.
