Nick Ezzo is the VP of Strategic Accounts and Market Development at Auditoria.ai. While Nick boasts an illustrious career as a sales and marketing trailblazer, his true passion lies in being a data-driven demand generation marketer who’s committed to enhancing the efficiency of finance and accounting professionals through the power of Artificial Intelligence and Automation. Beyond pioneering a patented marketing technique, Nick excels in nurturing startups during their foundational and growth phases, and is an expert in building world-class go-to-market (GTM) teams.

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You can watch the interview on YouTube here. 

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OUTLINE:

• 00:00 Start

• 02:38 Mission

• 07:42 5-Minute Origin Story

• 22:45 Marketing Patent

• 27:43 Demand Generation Marketing

• 33:48 Committing To The Persona You Most Want To Help

• 37:04 Marketing & Selling to the Office of Finance 

• 41:00 Creating a New Category

• 46:08 How To Guarantee Failure In Marketing

• 49:02 Ignoring Conventional Wisdom in Marketing

• 51:13 Internally Selling the Impact of Marketing to Executives

• 53:29 Maintaining Sales & Marketing Alignment

• 58:40 Defining & Executing an Early-Stage GTM Strategy While Category Creating

• 1:04:08 How AI Is Impacting The Product Roadmap

• 1:06:57 Using AI In The Daily Workflow

• 1:10:43 Finding Meaning At Work

• 1:13:11 The Power of Good Company Culture

• 1:16:00 Startup Career Advice

• 1:24:34 Advice for GTM Leaders

• 1:26:08 Startup Selection

• 1:28:16 Vetting Marketing Leaders

• 1:34:52 Hiring Horror Stories

• 1:40:29 An Experience Few Will Believe

• 1:42:16 Personal Insights

• 1:43:05 5-Year Crystal Ball

• 1:45:08 Career Advice

• 1:46:42 Recommended Resources

• 1:50:40 Closing Thoughts

Honorable Mentions:

• Larry Miller

• Steve Pollock

• Brendan Melzer

• Geoffrey Moore

• Rohit Gupta

• AuditoriaAI

• Henry Schuck

• ZoomInfo/ChorusAI

• B2Brain

More info on Nick Ezzo:

A marketing strategist with two decades of technology marketing experience and a passion for improving the lives of finance people, Nick heads corporate marketing and demand generation for Auditoria.AI.

Prior to Auditoria.AI, Nick provided digital marketing and demand generation leadership to Sage Intacct, Planful, and Equilar. Nick has held marketing, business development, and consulting roles in companies like Aspect, Home Box Office (HBO), and Nuance Communications. Nick holds a bachelor’s degree in Communications Systems Management from Ohio University and holds a patent for web-based marketing.

Connect with Nick Ezzo on LinkedIn.

More info on Auditoria.AI:

Auditoria.AI exists to make organizations more efficient and competitive by accelerating key finance processes, increasing business visibility, and improving compliance using leading-edge artificial intelligence and machine learning technology. By automating these key functions, Auditoria strives to improve the lives of finance and accounting professionals by applying technology to automate the routine, repetitive, and laborious parts of the finance function, freeing finance teams to perform higher-level business functions.

Visit Auditoria.AI on the web.

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